Advanced Events Management & Operations
- September 23 / 25 / 30 and October 2 / 7
- Beirut, Lebanon
Program Overview
Behind every unforgettable event lies meticulous planning, creative vision, and flawless execution. Whether it’s a smart conference, a buzzing festival, or a high-profile exhibition, the magic happens when strategy and sharp operations management come together.
Advanced Events Management & Operations: From Concept to Execution is a dynamic, hands-on program designed for professionals who want to master every stage of the event lifecycle. Whether your passion is crafting unforgettable conferences, engaging exhibitions, or dynamic festivals, this course is your blueprint for creating experiences that captivate audiences, achieve organizational goals, and leave lasting impact.
Led by industry expert and trainer Hanine Lakkis, you’ll gain practical tools, industry insights, and the confidence to manage events of any scale, from ideation, planning, and organizing to post-event evaluation and legacy building.
Who Should Attend?
Whether you’re seeking to launch your career in events, elevate your current role, or expand your organizational capabilities, this course will empower you with the essential skills and confidence to excel.
Events Managers & Coordinators
Festival, Conference & Exhibition Organizers
PR & Communication Professionals
Hospitality and Tourism Graduates or Students
Venue Managers
Marketing and Sponsorship Professionals
Event Technologists
Volunteer and Community Organizers
Professionals in public institutions, NGOs, universities, municipalities, hospitals, sports organizations, and more.
Learning Outcomes
By the end of the course, participants will be able to:
- Demonstrate a comprehensive understanding of the event management process, from planning to post-event evaluation.
- Design, plan, organize, and execute events of varying scales and formats.
- Develop practical marketing and promotional strategies for events.
- Manage budgets, logistics, and resources efficiently.
- Apply risk assessment and crisis management principles.
- Communicate effectively with all event stakeholders.
- Implement sustainable practices in event planning.
- Reflect on personal and team performance for continuous improvement.
Key Topics Covered
Introduction to Event Management & Types
Forums, conferences, conventions, festivals, exhibitions, and trade shows.
Event Design & Themes
Crafting impactful experiences that resonate with audiences.
Human Resources
Managing staff, volunteers, and teams for event success.
Finance & Budgeting
Planning costs, managing revenue, and ensuring financial sustainability.
Sponsorship, Fundraising & Budgeting
Types of sponsorship, funding resources and budgeting.
Marketing & Communication
Strategies to promote events and engage diverse audiences.
Technology in Events
Leveraging digital tools for smooth operations and engagement.
Risk Management & Security
Anticipating challenges, ensuring safety, and managing contingencies.
Health, Safety, and Legal Compliance
Key regulations and ethical considerations for event planners.
Stress, Crisis & Time Management
Practical tips for managing time and staying calm and decisive under pressure.
Post-Event Evaluation & Legacy
Measuring success, gathering feedback, and planning for future improvements.
About Your Trainer
Hanine Lakkis is a seasoned events expert and trainer, Board Member at the Arab Union for International Exhibitions and Conferences under the League of Arab States, and former AUB instructor. She brings decades of experience in organizing, managing, and teaching events of all scales, coupled with academic credentials in Linguistics and Cultural Projects for Development from the University of Turin, Italy. Hanine is also an active member and trainer within the Baalbeck International Festival and serves on the Board of the Museum of the Baalbeck International Festival. Her dynamic teaching style and deep industry knowledge make her a sought-after mentor and trainer in the field.
Program Dates
September 23 / 25 / 30 and October 2 / 7
5:00PM - 8:15PM
Location
Beirut, Lebanon
Venue details will be shared with registered participants
Trainer
Hanine Lakkis
Investment
Individual Rate
$500
Early Bird
$400
Group Rate (3+ participants)
Available
Includes: Venue, materials, meals, and access to post-program support group