BRIDGING The GAP Between The Marketing Agency & The Business
From the Businesses' Perspective
- November 14, 2025
- TBD, Lebanon
Workshop Summary
This workshop is designed to help business owners and marketing professionals unlock the full potential of their partnerships with creative agencies. By the end of this session, participants will gain the tools and know how to communicate more effectively with agency teams, write clearer briefs, and lead collaborations that drive stronger results.
Course Description
In the age of rapid digital transformation, businesses are relying more than ever on external partners to fill specialized marketing roles. But without the right communication, these relationships often become inefficient, expensive, and frustrating.
This workshop empowers small to medium-sized businesses to become stronger collaborators and more strategic clients. Through practical tools and interactive discussions, participants will learn how to brief agencies clearly, set shared objectives, and create a partnership mindset that gets things done—on time and on budget.
You’ll learn how to lead agency relationships instead of just managing them, bridging the gap and ensuring that your vision translates into impactful execution.
Who Should Attend?
Whether you’re launching a campaign, redesigning your brand, or managing social media, this workshop gives you the skills to do it more effectively through agency collaboration.
Small and medium business owners who outsource marketing functions to agencies
Marketing managers or team members who work with external creative or digital partner.
Course Objectives
By the end of the course, participants will be able to:
- Develop Clear, Actionable Briefs: Translate your business and marketing strategies into briefs that inspire and guide agency teams effectively.
- Use Tools to Streamline Workflows: Apply tools, checklists, and stakeholder maps to simplify communication and planning across projects.
- Set and Align on Objectives: Define goals, KPIs, and deliverables with clarity to ensure everyone is working toward the same outcomes.
- Build Productive Agency Partnerships: Establish long-term relationships based on trust, communication, and shared success.
- Identify and Avoid Common Pitfalls: Recognize and prevent the missteps that often derail agency collaborations—such as vague direction, shifting expectations, or unclear ownership.
About Your Trainer
Joe Moarkech
Joe is a development professional, business consultant, external consultant, strategist, L&D and Corporate Training & Development expert, and panelist.
Joe’s more than 20 years of experience in day-to-day operations and his deep knowledge and passion for applied theoretical development tools enabled him to become a leading influencer in his field, helping both leaders and team members reach their full potential. Thanks to a large and robust portfolio of business partnerships in the management of multinational corporations in over 85 cities in the MENA region, the GCC states, Asia, and Europe, Joe has gained a profound understanding of all the development function aspects.
Joe has worked with leaders of organizations ranging from niche domestic firms to major multinationals. He provides CEOs with the confidence to lead through dramatic change in turnaround situations and supports boards to achieve high growth via new sales and marketing approaches and integrated business planning structures. He combines mentoring style and content knowledge to suit every situation and satisfy the desires of the teams and individuals he works with.
He has spent the last two decades consulting organizations and supporting them in crafting their business strategy and translating it into action plans. Joe specializes in catalyzing growth and change in organizations, working with directors, partners, and senior leaders of international organizations to create the right environment for individuals and teams to accept and embrace the need for change in response to external realities. He has a strongly action-oriented approach, developing realistic, challenging yet practical solutions with clients.
Joe has led hundreds of programs with multinational companies including NGOs, SMEs, public establishments, and private sector corporations, blending technical and behavioral skills to upgrade performance. He has conceptualized and developed most of the programs, which include speaking events, full-fledged training and development programs, in-house academies, on-the-job training, individual coaching, seminars and webinars, change management, product launching, and culture change.
Joe has published his first motivational book “MaYke” and two others are underway.
Program Dates
November 14, 2025
2:00PM - 8:00PM
Location
TBD, Lebanon
Venue details will be shared with registered participants
Trainer
Joe Moarkech
Investment
Individual Rate
$195
Early Bird
$135 (till October 15)
Group Rate (3+ participants)
(2+) $270
Early Bird $250
Includes: Venue, materials, meals, and access to post-program support group