BRIDGING The GAP Between The Marketing Agency & The Business
From the Agency Perspective
- November 7, 2025
- TBD, Lebanon
Workshop Summary
At the end of this workshop, creative agency teams will be able to acquire the tools needed to interact and communicate with marketing departments and businesses by asking the right questions and bridging the gap between the teams. This workshop will allow participants to build effective and successful relationships with their clients.
Course Description
With the crazy pace of digital transformation, businesses are finding it hard to cope with all the variables that come with the necessity of having the need for various skills required for the new competitive landscape. Therefore, their most logical way is to have marketing agencies that can handle the job. And this is where things start getting seriously complicated.
Successful go-to-market execution depends on clear alignment and communication between internal marketing teams and external agency partners. Our workshop is designed to help agency professionals lead impactful briefs, align strategic priorities, and foster productive, collaborative relationships with their clients.
Participants will learn how to distill complex and vague briefs into actionable, insight-driven briefs, build shared understanding around goals and KPIs, and avoid common pitfalls that lead to misalignment, inefficiency, and missed opportunities. Through interactive exercises, real-case scenarios, and templates, this workshop empowers teams to confidently lead communication from the inside out.
Who Should Attend?
This program targets creative agency employees who are in direct contact with clients and want to optimize their relationship with them. The program will allow you to share knowledge and experience with the different participants.
Creative agency managers and team members
Course Objectives
By the end of the course, participants will be able to:
- Translate Strategy into Clear Briefs: Turn client strategies into focused, actionable briefs that agencies can execute effectively.
- Identify and Overcome Common Pitfalls: Recognize barriers to alignment such as vague briefs, inconsistent messaging, or unclear expectations—and learn how to avoid them.
- Align on Objectives and Outcomes: Define shared goals, KPIs, and success metrics that both marketing teams and agencies can rally around.
- Use Practical Tools and Frameworks: Apply briefing templates, stakeholder maps, and planning checklists to streamline the briefing process and ensure clarity from day one.
- Strengthen Collaboration: Build trust-based, productive relationships that drive creativity, consistency, and timely execution.
About Your Trainer
Joe Moarkech
Joe is a development professional, business consultant, external consultant, strategist, L&D and Corporate Training & Development expert, and panelist.
Joe’s more than 20 years of experience in day-to-day operations and his deep knowledge and passion for applied theoretical development tools enabled him to become a leading influencer in his field, helping both leaders and team members reach their full potential. Thanks to a large and robust portfolio of business partnerships in the management of multinational corporations in over 85 cities in the MENA region, the GCC states, Asia, and Europe, Joe has gained a profound understanding of all the development function aspects.
Joe has worked with leaders of organizations ranging from niche domestic firms to major multinationals. He provides CEOs with the confidence to lead through dramatic change in turnaround situations and supports boards to achieve high growth via new sales and marketing approaches and integrated business planning structures. He combines mentoring style and content knowledge to suit every situation and satisfy the desires of the teams and individuals he works with.
He has spent the last two decades consulting organizations and supporting them in crafting their business strategy and translating it into action plans. Joe specializes in catalyzing growth and change in organizations, working with directors, partners, and senior leaders of international organizations to create the right environment for individuals and teams to accept and embrace the need for change in response to external realities. He has a strongly action-oriented approach, developing realistic, challenging yet practical solutions with clients.
Joe has led hundreds of programs with multinational companies including NGOs, SMEs, public establishments, and private sector corporations, blending technical and behavioral skills to upgrade performance. He has conceptualized and developed most of the programs, which include speaking events, full-fledged training and development programs, in-house academies, on-the-job training, individual coaching, seminars and webinars, change management, product launching, and culture change.
Joe has published his first motivational book “MaYke” and two others are underway.
Program Dates
November 7, 2025
2:00PM - 8:00PM
Location
TBD, Lebanon
Venue details will be shared with registered participants
Trainer
Joe Moarkech
Investment
Individual Rate
$195
Early Bird
$135 (till October 15)
Group Rate (3+ participants)
(2+) $270
Early Bird $250
Includes: Venue, materials, meals, and access to post-program support group