Privacy Policy
We collect only what we need to deliver our consulting, training, and coaching services. We may use advertising technologies (such as Google Ads and Meta Pixel) to promote our services and measure campaign performance. We never sell your personal data. You can request, correct, or delete your information at any time — just email us at [email protected].
Who We Are
Eter Consulting Group (“ECG”, “we”, “us”, or “our”) is a boutique consulting firm specialising in business consulting, corporate training, and executive and life coaching. We are the data controller for personal information collected through this website and our services.
- Company: Eter Consulting Group
- Address: Le Mall Building, Northern Metn, 7th Floor, Lebanon
- Phone: +961 81 199 433
- Email: [email protected]
- Website: eterconsultinggroup.com
Data We Collect
We collect information you provide directly and data generated automatically as you interact with our website and services.
| Category | Examples |
|---|---|
| Identity & contact | Name, email address, phone number, company name |
| Enquiry & communications | Messages sent via our contact form, service of interest selected |
| Training & engagement data | Programme enrolments, attendance records, feedback and assessment responses |
| Technical & usage data | IP address, browser type, pages visited, session duration, referring URL |
| Advertising & remarketing data | Ad interactions, pages visited, hashed email (where applicable), audiences built from site behaviour for remarketing purposes |
| Payment data | Billing name and address; card details are handled by our payment provider and never stored by us |
How We Collect It
- Directly from you — when you fill in our contact form, register for a training programme, or communicate with us by phone or email.
- Automatically — via cookies and server logs as you browse our website (see Section 10 for details), and through advertising pixels that track interactions with our ads and website.
- Third parties — social media platforms (LinkedIn, Instagram) when you engage with our profiles, advertising networks (Google, Meta) that share aggregated audience and conversion data with us, or partners who refer you to our services.
Why We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Respond to enquiries and provide requested services | Contract performance / Pre-contractual steps |
| Deliver consulting, training & coaching engagements | Contract performance |
| Process payments and issue invoices | Contract performance |
| Send service-related communications | Contract performance |
| Website analytics and performance monitoring | Legitimate interest |
| Advertising, remarketing & conversion tracking (Google Ads, Meta Ads) | Consent (via cookie settings) / Legitimate interest |
| Marketing and promotional newsletters | Consent (unsubscribe at any time) |
| Compliance with applicable law | Legal obligation |
Sharing & Disclosure
We do not sell, rent, or trade your personal data. We may share it only in these limited circumstances:
- Service providers — trusted partners supporting our operations (hosting, email delivery, payment processing), all bound by confidentiality obligations.
- Advertising & analytics platforms — Google LLC and Meta Platforms, Inc. may receive technical data (e.g. IP address, device identifiers, hashed emails, pixel events) to deliver and measure our advertising campaigns. These platforms act as independent data controllers under their own privacy policies. See Section 9 for details and opt-out options.
- Professional advisers — lawyers, accountants, and auditors where necessary for our business operations.
- Legal requirements — if required by Lebanese law, court order, or to protect our rights and the safety of others.
- Business transfers — in the event of a merger or acquisition, you will be notified before your data is transferred.
Retention
We retain your data for as long as necessary to fulfil the purposes described and to meet our legal obligations.
| Data Type | Retention Period |
|---|---|
| Contact & enquiry records | 3 years from last interaction |
| Client engagement records | Duration of engagement + 5 years |
| Payment & invoicing records | 7 years (accounting regulations) |
| Website analytics logs | 13 months, then anonymised |
| Advertising audience data | Up to 180 days (platform-controlled; subject to platform data retention policies) |
| Marketing consent records | Until consent is withdrawn + 2 years |
Your Rights
You have the following rights regarding your personal data. Email us at [email protected] to exercise them — we aim to respond within 30 days.
Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- Encrypted data transmission over HTTPS/TLS
- Access controls and password-protected systems
- Regular security reviews of our website and platforms
- Access to personal data limited to authorised ECG staff only
No internet transmission is completely secure. In the event of a data breach, we will notify affected individuals promptly and take all necessary remedial steps.
Third-Party Advertising & Remarketing
We use third-party advertising technologies to promote our services and measure how well our campaigns perform. These technologies may collect information about your visits to our website and other websites in order to show you relevant advertisements.
Google Ads & Google Analytics
We use Google Ads conversion tracking and remarketing features provided by Google LLC. Google may use cookies and device identifiers to show our ads to people who have previously visited our website (remarketing) and to report on ad performance. Google’s advertising features we may use include: Remarketing, Similar Audiences, Customer Match, and Conversion Tracking. You can review Google’s privacy policy at policies.google.com/privacy and opt out of personalised Google advertising at adssettings.google.com.
Meta Pixel (Facebook & Instagram Ads)
We use the Meta Pixel provided by Meta Platforms, Inc. to measure ad conversions, build custom audiences, and serve targeted ads on Facebook and Instagram. The Pixel may collect your IP address, browser type, pages visited, and — where you have provided it — a hashed version of your email address. You can review Meta’s privacy policy at facebook.com/policy.php and manage your ad preferences at facebook.com/adpreferences.
Your Opt-Out Options
In addition to the platform-specific links above, you can opt out of interest-based advertising from participating companies via:
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Digital Advertising Alliance (DAA): optout.aboutads.info
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
Please note that opting out does not mean you will stop seeing ads — it means the ads you see will no longer be personalised based on your browsing behaviour.
Cookies & Tracking
Our website uses cookies and similar technologies. You can manage non-essential cookies through your browser settings or our cookie consent tool at any time. Refusing or withdrawing consent for marketing/advertising cookies will not affect your ability to use our website.
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| WordPress session | Essential | Session and form security | Session |
| wp-settings | Essential | Site display preferences | 1 year |
| _ga, _gid (Google Analytics) | Analytics | Traffic and usage analytics via Google Analytics | Up to 2 years |
| _gcl_au, _gcl_aw (Google Ads) | Advertising | Google Ads conversion tracking and remarketing. Collects data on ad clicks and site behaviour to measure campaign performance and build remarketing audiences. | 90 days |
| _fbp, _fbc (Meta Pixel) | Advertising | Meta (Facebook/Instagram) Pixel for conversion tracking, custom audiences, and ad optimisation. Collects browsing behaviour and may process hashed email for Custom Audiences. | 90 days |
| Campaign tracking | Marketing | General marketing campaign performance attribution (UTM parameters, referral source) | 30 days |
Children’s Privacy
Our services are intended for business professionals and organisations. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently done so, please contact us and we will delete it promptly.
International Transfers
ECG is headquartered in Lebanon and primarily serves clients in Lebanon and the wider MENA region. Where we engage service providers or advertising platforms (including Google LLC and Meta Platforms, Inc.) based outside Lebanon, we ensure appropriate safeguards are in place for any international transfer of personal data, consistent with applicable privacy laws.
Changes to This Policy
We may update this policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any update constitutes acceptance of the revised policy.
Contact Us
For any privacy-related questions, data requests, or concerns, please reach out: