Course Summary
At the end of this course, participants will be able to enhance their business acumen and leadership capabilities and learn how to develop sustainable and successful businesses. Participants will gain the tools and skills needed to drive productivity and profitability within their businesses.
Course Description
Running a successful small or medium-sized enterprise (SME) requires more than just operational know-how, it demands a deep understanding of strategic thinking, value creation, and stakeholder alignment. Our program is a practical, action-oriented course designed specifically for SME owners and business leaders who want to strengthen their business acumen and sharpen their competitive edge.
Through interactive discussions, real-world case studies, and guided exercises, participants will explore how to evaluate their strategic environment, create meaningful value for customers, and align internal activities with long-term goals. By the end of the course, you’ll be equipped to make smarter decisions, improve your business model, and lead with confidence in a fast-changing market.
Who Should Attend?
This program targets experienced as well as new business owners who want to enhance their business acumen. The program will allow you to share knowledge and experience with the different participants.
Small Sized Business Owners
Medium Sized Business Owners
Course Objectives
By the end of the course, participants will be able to:
- Evaluate Strategic Positioning: Understand your organization’s competitive environment and distinguish between operational effectiveness and strategic differentiation.
- Strengthen Value Propositions: Analyze your firm's value offerings and discover how to create compelling experiences throughout the customer journey.
- Refine Your Business Model: Analyze and evolve your business model with a focus on creating lasting customer value and aligning employee satisfaction with business success.
- Enhance Relationship Management: Identify key stakeholders and build connected relationships that support business growth, including leveraging feedback loops for continuous improvement.
- Map Your Operating Model: Identify how core and supporting functions interact, and uncover barriers to successful strategy implementation and change.
- Lead with Acumen: Gain a holistic understanding of how strategic decisions affect all aspects of your organization, from operations to customer experience.
About Your Trainer
Joe Moarkech
Joe is a development professional, business consultant, external consultant, strategist, L&D and Corporate Training & Development expert, and panelist.
Joe’s more than 20 years of experience in day-to-day operations and his deep knowledge and passion for applied theoretical development tools enabled him to become a leading influencer in his field, helping both leaders and team members reach their full potential. Thanks to a large and robust portfolio of business partnerships in the management of multinational corporations in over 85 cities in the MENA region, the GCC states, Asia, and Europe, Joe has gained a profound understanding of all the development function aspects.
Joe has worked with leaders of organizations ranging from niche domestic firms to major multinationals. He provides CEOs with the confidence to lead through dramatic change in turnaround situations and supports boards to achieve high growth via new sales and marketing approaches and integrated business planning structures. He combines mentoring style and content knowledge to suit every situation and satisfy the desires of the teams and individuals he works with.
He has spent the last two decades consulting organizations and supporting them in crafting their business strategy and translating it into action plans. Joe specializes in catalyzing growth and change in organizations, working with directors, partners, and senior leaders of international organizations to create the right environment for individuals and teams to accept and embrace the need for change in response to external realities. He has a strongly action-oriented approach, developing realistic, challenging yet practical solutions with clients.
Joe has led hundreds of programs with multinational companies including NGOs, SMEs, public establishments, and private sector corporations, blending technical and behavioral skills to upgrade performance. He has conceptualized and developed most of the programs, which include speaking events, full-fledged training and development programs, in-house academies, on-the-job training, individual coaching, seminars and webinars, change management, product launching, and culture change.
Joe has published his first motivational book “MaYke” and two others are underway.
Program Dates
TBD
2:00PM - 8:00PM
Location
TBD, Lebanon
Venue details will be shared with registered participants
Trainer
Joe Moarkech
Investment
Individual Rate
TBD
Early Bird
TBD
Group Rate (3+ participants)
TBD
Includes: Venue, materials, meals, and access to post-program support group